Week 6 - User centred design by eyok

Human Perception
-Chunking

-Visual Variables

-Gestalt Principle of grouping

Graphic Design Guidelines

-Simplicity

-Contrast

-White Space

-Balance
-Alignment

What is simplicity?

-Designing for simplicity is a process of elimination.

-Simplicity forces you to have a good reason for everything, should be have a reson

-In film it's called FORESHADOWING.

-Simplicity is not simple.

Chunking

-The elements of perception + memory = chunks.

-Presentation of information is simplified by dividing it up.

-Bite size for easy storage.

-Forming chunks in working memory depends on how information is presented.

-which mean, take information, categorise in shape, colour or any group to help memorise

-easy to say, grouping them in a group

Contrast

-Contrast is to compare and communicate info

-to make the info stand out through comparison

-Contrast- different along a visual dimension (size or colour).

-Contrast is irregularities in design that

1. communicated information

2. Makes elements stand out.

Visual Variables

-Visual Variables are used for communication

-By encoding data + drawing distinctions between visual elements

-There are 2 ways that visual variables work on perception

1. Selectivity

2. Associativity

Selectivity

-Degree to which a single value can be selected from the entire visual field

-Using position, size, orientation, hue, value, texture.

-Most variables are selective.

-You can locate green objects at a glance, or tiny objects.

-Shape, however, is not selective in general.

-It's hard to pick out triangles amidst a sea of rectangles.

At last, I would like to share my favourite song of the month :)

enjoy ^^